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McDonald's
#HungryOfSports
To reinforce the brand's presence in opportunistic campaigns - such as the Olympic Games, and to find effective ways to use the brand assets, I developed the #HungryOfSports project during a sprint of ideas for McDonald's. It was a fun project that involved creating vector illustrations and using the brand's logo and color palette within a concept.
#HungryOfSports
To reinforce the brand's presence in opportunistic campaigns - such as the Olympic Games, and to find effective ways to use the brand assets, I developed the #HungryOfSports project during a sprint of ideas for McDonald's. It was a fun project that involved creating vector illustrations and using the brand's logo and color palette within a concept.
ROLE: CONCEPT / DESIGN
